Most
music videos use close ups and medium shots throughout the video. To create a
relationship with the viewer, the performer sings directly to the camera, as if
they're singing directly to that one viewer. Jessie J's Who You Are uses this
throughout the song to create a strong relationship between the performer and
viewer to enhance the dramatic emotions.
Long
shots may also be included but conventionally, these shots are only used
usually when the artist isn't singing. For example during an instrumental or
just as the video is starting. Establishing shots are sometimes used at the
beginning of a music video, in the conventional place but it's not a typical
convention of music videos. Tilts and high/low angle shots are often used in
music videos, especially in slow songs. Tracking shots are occasionally used
but normally in a slow section of any genre song. For example, Party in the USA
by Miley Cyrus uses a tracking shot just before the chorus.
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