Wednesday, 15 May 2013

Conventions of existing music videos


Cinematography

Most music videos use close ups and medium shots throughout the video. To create a relationship with the viewer, the performer sings directly to the camera, as if they're singing directly to that one viewer. Jessie J's Who You Are uses this throughout the song to create a strong relationship between the performer and viewer to enhance the dramatic emotions.
 
 
 

Long shots may also be included but conventionally, these shots are only used usually when the artist isn't singing. For example during an instrumental or just as the video is starting. Establishing shots are sometimes used at the beginning of a music video, in the conventional place but it's not a typical convention of music videos. Tilts and high/low angle shots are often used in music videos, especially in slow songs. Tracking shots are occasionally used but normally in a slow section of any genre song. For example, Party in the USA by Miley Cyrus uses a tracking shot just before the chorus.


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