Conventions of existing music videos

Cinematography

Most music videos use close ups and medium shots throughout the video. To create a relationship with the viewer, the performer sings directly to the camera, as if they're singing directly to that one viewer. Jessie J's Who You Are uses this throughout the song to create a strong relationship between the performer and viewer to enhance the dramatic emotions.

 

 

 

Long shots may also be included but conventionally, these shots are only used usually when the artist isn't singing. For example during an instrumental or just as the video is starting. Establishing shots are sometimes used at the beginning of a music video, in the conventional place but it's not a typical convention of music videos. Tilts and high/low angle shots are often used in music videos, especially in slow songs. Tracking shots are occasionally used but normally in a slow section of any genre song. For example, Party in the USA by Miley Cyrus uses a tracking shot just before the chorus.

Genre of my chosen song

The genre of the Jessie J song “Who You Are” is soul pop. It tells a story, meaning many people can relate to. A lot of pop songs now don’t have the soul element, which makes them impossible to relate to as they don’t tell a story or have much passion behind the lyrics.

Another artist that uses this soul pop genre is Adele. She writes songs about her own love life making them extremely relatable and therefore making her an extremely popular artist, much like Jessie J.

 

 

 

Adele– Rolling in the Deep

 

Similarly, Leona Lewis (another popular soul singer) uses the same genre to create music.

 

Leona Lewis – Bleeding Love

Chosen Song and Artist Information

Music Video Brief

A promotion package for the release of an album to include a music promo video, together with two of the following three options:

· A website homepage for the band

· A cover for its release as part of a digipak (CD/DVD package)

· A magazine advertisement for the digipak (CD/DVD package)